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$2,490 $1,999 USD
Flight School · The Guided Build
You're ready
We'll guide
You're ready
to build it.
We'll guide
every step.
The complete Flight Path Method over 12 weeks. Psychology-based marketing frameworks, real templates, weekly feedback, and coaching calls when they matter most. You do the work. We make sure it's right.
Launch Price
$2,490 $1,999 USD
Or 3 x $897 USD payment plan (monthly)
Enrol online · Start immediately · 12 weeks
FLIGHT SCHOOL ▶ 12 WEEKS ▶ VIDEO + AUDIO + EBOOKS ▶ AI PROMPTS ▶ WEEKLY FEEDBACK ▶ 2 COACHING CALLS ▶ KNOW ▶ BUILD ▶ LAUNCH ▶ LIFETIME ACCESS ▶ META ADS ▶ FLIGHT SCHOOL ▶ 12 WEEKS ▶ VIDEO + AUDIO + EBOOKS ▶ AI PROMPTS ▶ WEEKLY FEEDBACK ▶ 2 COACHING CALLS ▶ KNOW ▶ BUILD ▶ LAUNCH ▶ LIFETIME ACCESS ▶ META ADS ▶
Watch before you enrol See what's inside
See what's inside
Flight School.
Your free sample lesson · Unmute for audio
Why Flight School exists You don't need
You don't need
someone to do it for you.
You need a guide.
"Most founders choose between handing everything to an agency, or figuring it out alone. Flight School is the third option."
You build it. You understand every decision. You come out the other side with a real digital business and the knowledge to keep running it. We're beside you for every step of the way.
See what you'll build → The next evolution Built from our
Built from our
best-selling program.
Flight School is the evolution of The Full Library, our best-selling marketing program. Same psychology-based marketing tools and frameworks that thousands of founders loved. Now restructured to be more digestible for founders and marketers at any level of business, or marketing.
What's new: every lesson available as video, audio, and eBook so you learn however suits you best. Weekly feedback and review of the work you're doing. Two 1:1 coaching calls with Maddy (30 minutes each). And a brand new Meta Ads module to take you from strategy to paid acquisition.
12
Weeks to a complete
business foundation
business foundation
40+
Lessons in video,
audio + eBook
audio + eBook
2
1:1 coaching calls
with Maddy
with Maddy
Weekly
Feedback and review
of your work
of your work
This is for you if
You recognise
You recognise
yourself here.
The Starter
You're ready to launch and you want to do it right the first time.
- You have the idea, the drive, and the skills
- You don't want to patch it together as you go
- You want to understand every decision you make
The Guesser
You've been at it. You know the foundations aren't right.
- You've been posting and running ads without a real strategy
- Nothing has stuck the way you hoped it would
- You want to fix what's under the tactics, not add more tactics
The Creator
The audience is there. The business behind it isn't built yet.
- You have reach but no real offer, list, or funnel behind it
- Your audience is waiting for something real to buy
- You want a clear path from content to revenue
2
Coaching
Calls
Calls
1:1 with Maddy. 30 minutes each.
At the moments that matter most.
At the moments that matter most.
Your first call comes after your Brand Pyramid is complete. The second is your launch call. These aren't check-ins. They're the two conversations that set the direction for everything you build.
From Maddy I built this because
I built this because
the right guide changes everything.
Nearly 20 years in marketing. Hundreds of founder brands. The pattern is always the same: people skip the strategy because they don't know what it is or where to start. Flight School fixes that. You get the whole Flight Path Method, in order, with me in your corner at every step.
See the full syllabus →
The Flight Path Method
Three phases.
Three phases.
One complete foundation.
Everything in the right order. Each step depends on the one before it. You don't move forward until the current step is done and reviewed.
1–3
Phase 01 · Know
Weeks 1–3
The thinking before the building.
- Founder Purpose + DirectionYour values, goals, and brand voice locked in. The clarity that stops second-guessing.
- Audience Lens + PsychologyFull audience profile. Dominant lens identified. Who you are not for, defined.
- Brand PyramidAll 6 layers complete. Signature Approach named. Origin story and client story written.
Coaching call 1: after your Brand Pyramid
4–7
Phase 02 · Build
Weeks 4–8
The infrastructure, built in the right order.
- Digital Business SetupEmail, domain, systems, payments. Everything that makes you look and run professionally.
- Photography + Content BankReal imagery, organised by funnel stage. Not stock. Yours.
- Social Media + Personal BrandProfiles optimised. Content runway started. Your 12-week content sprint, live.
- WebsiteBuilt on your strategy. Copy, design, and live. You can manage it yourself.
8–10
Phase 03 · Launch
Weeks 9–12
Data, revenue, and paid acquisition.
- Analytics + TrackingGA connected, Pixel firing, UTMs live. You read the data, make informed calls.
- Lead Magnet + First SalesLead magnet built. Email sequence written. Content live. Revenue path running.
- Meta AdsWhen you're ready for ads, how to build them, and how to optimise them. Paid acquisition on your terms.
Coaching call 2: your launch call
AI Enhanced
12 AI prompts mapped to every module: Founder Essence, Brand Pyramid, Content Sprint, Email Welcome Drafter, and more. Accelerates the build without replacing your thinking.
Peek inside the method
Psychology-based tools
Psychology-based tools
you'll actually use.
The Flight Path Method
Every step in the right order. Nothing gets skipped.
You can't build a website until you know your positioning. You can't create content until you understand your audience's psychology. The Flight Path Method is the complete system that puts every decision in sequence so nothing is built on a broken foundation.
The Brand Pyramid
Six layers. From function to identity. This is how brands become unforgettable.
Most founders describe what they do. The Brand Pyramid builds what they stand for. You'll complete all six layers, name your Signature Approach, and write the stories that make people feel something before they ever buy.
The 5 Audience Lenses
Go beyond demographics. Understand the psychology behind why people buy.
Demographics tell you who someone is. The 5 Audience Lenses tell you how they think, what they fear, and what makes them act. You'll identify your dominant lens and build every piece of messaging from it.
The 5 Content Patterns
Stop guessing what to post. These are the only five patterns you need.
The Hidden Truth. The Reframe. The Diagnosis. The Founder Observation. The Foundation Walk-Through. Every high-performing piece of content you've seen fits one of these. You'll learn to use all five.
Ladder of Transformation · Marketing Funnel · Grade 3 Story Script · Analytics Focus · Right vs Wrong
Nearly 20 years in marketing
Your content is your philosophy
made visible. Every piece should leave someone feeling less overwhelmed and more capable.
made visible. Every piece should leave someone feeling less overwhelmed and more capable.
Hundreds of founder brands. Global partnerships with TikTok, Adobe, and HP. University guest lecturer. The pattern is always the same: people skip the strategy because they don't know what it is or where to start. Flight School fixes that.
Full syllabus
Week by week.
Week by week.
Step by step.
Every lesson is available as video, audio, and eBook so you learn however suits you best. Each week builds on the last. You'll know exactly what you're working on, what you'll finish with, and when you're done.
Week 01
Welcome + Founder Purpose and Direction
You'll leave with: Your 12-week roadmap, identity, values, goals, and brand voice locked in
+
Identity + Mindset
Why identity is the strategy, the science of mindset work, the Favourite Self Founder framework, and proof this works (Maddy's story)
Values + Goals
Create your life values, set your goals, and the Superspeed Goals framework
Belief Upgrades
Identify the beliefs you need, audit your current beliefs, trace where they came from, and reprogram what's holding you back
Actions, Rituals + Energy
Energy chart, rituals and routines, plan and upload your schedule
5 video lessons 3 eBooks 3 guided activations 12 worksheets 6 resources
Week 02
Audience Lens + Psychology
You'll leave with: A full audience profile and your dominant lens identified
+
- Beyond Demographics: The Lens Framework
- The 5 Audience Lenses Deep Dive
- The 7-Question Diagnostic (Full Scored Version)
- Audience Research: Running Real Interviews
- Anti-Audience, Common Enemy and Unlearning
Week 03
Brand Pyramid
You'll leave with: All 6 layers complete, Signature Approach named, stories written
+
- The 6-Layer Framework: Why This Works
- Building the Ladder (Function to Emotion to Identity)
- Persona, Values and Brand Icon
- Anti-Audience, Revolution and Signature Approach
- The Paste-It Test and Pyramid Pressure Testing
Coaching Call 1: after your Brand Pyramid is complete
Week 04
Digital Business Setup
You'll leave with: Professional infrastructure, systems, and payments live
+
- Professional Infrastructure: The Full Checklist
- Systems, Finances and Operational Processes
- Tech Stack Recommendations by Business Model
Week 05
Photography + Content Bank
You'll leave with: A full content bank organised by funnel stage
+
- Planning Your Brand Shoot
- The 6-Category Content Bank
- Organising, Labelling and Making It Usable
Week 06
Social Media + Personal Brand
You'll leave with: Profiles optimised, content runway live, 12-week sprint started
+
- Interest Media: How Platforms Actually Work in 2026
- The 3-Stage Funnel and 5 Content Patterns
- Your 12-Week Content Runway
- Profile Optimisation and Series Concepts
Weeks 07–08
Website
You'll leave with: A live website built on your strategy that you can manage yourself
+
- The 4-Page Architecture
- The 9-Section Homepage
- Copy, Photography and Conversion
- Mobile, Speed and Pre-Launch Audit
Week 09
Analytics + Tracking
You'll leave with: GA, Pixel, and UTMs live. A dashboard you actually read.
+
- The 7 Tracking Essentials: Setup Guide
- Your One-Page Dashboard
- Your First Monthly Review
Week 10
Lead Magnets + First Sales
You'll leave with: Lead magnet live, email sequence written, revenue path running
+
- Lead Magnet Design and Delivery
- The 5-Email Welcome Sequence
- DM Automation: The ManyChat Setup
- Your First Sales: The Organic-First Rule
Week 11
Meta Ads
You'll leave with: Your first ads built, running, and a framework to optimise them
+
- Understanding When You're Ready for Ads
- All Your Ads Questions Answered
- Building Your Meta Ads
- Optimising Your Meta Ads
Coaching Call 2: your launch call
Week 12
Wrapping Up
You'll leave with: Your complete foundation reviewed, reflections, and your next steps mapped
+
- Ready to Fly: Reflections and Review
- Your Next Steps and What Comes After Flight School
Enrol Now · $1,999 USD
$2,490 Launch price · Payment plan available
After 12 weeks
Here's what you'll
Here's what you'll
walk away with.
Not theory. Not worksheets sitting in a folder. Real, tangible assets you built yourself and fully understand.
Strategy
Your complete brand strategy
Brand voice, values, audience profile with dominant lens, full brand pyramid, signature approach, and origin story. The foundation everything else sits on.
Infrastructure
Your professional digital business
Email, domain, systems, payments, and tech stack. Set up properly so you look and run like the real business you are.
Content
Your content bank + social media presence
Real photography organised by funnel stage. Profiles optimised. A 12-week content runway live and running.
Website
Your live website, built on strategy
Copy, design, and architecture built from your brand pyramid. Not a template. A site you understand and can manage yourself.
Revenue
Your lead magnet + first sales path
Lead magnet designed and live. 5-email welcome sequence written. DM automation built. A clear path from stranger to customer.
Ads + Data
Your analytics + your first Meta ads
GA, Pixel, and UTMs connected. A dashboard you actually read. Your first ads built, running, and a framework to optimise them.
How it works
Built around
Built around
how you actually learn.
01
Learn your way
Every lesson in video, audio, and eBook. Watch at your desk, listen on a walk, or read at your own pace.
02
Build with templates
Apply what you've learned using our templates and AI prompts. No blank pages. No guesswork.
03
Get reviewed every week
Submit your work through the portal. Just click send. We review it and tell you if it's right, or what to fix.
04
Talk to Maddy when it counts
Two 30-minute 1:1 coaching calls. After your Brand Pyramid, and at Launch. The moments a real conversation matters most.
What founders say Real results from
Real results from
real founders.
The most valuable thing you can do right now is get very clear on who you're talking to, the feeling you're creating, and build every single thing from that.
Maddy Avery · Founder, Birdcage Business Builders
Enrol in Flight School
12 weeks to a
Enrol Now · $1,999 USD
12 weeks to a
complete foundation.
Flight School · Special Launch Price
$2,490 USD
$1,999
USD · One-time payment · Launch price
Or 3 x $897 USD payment plan (monthly)
What you'll build
Your complete brand strategy, live website, content bank, social media presence, lead magnet, email sequence, analytics dashboard, and your first Meta ads.
How you'll learn
40+ lessons in video, audio, and eBook. Templates at every step. 12 AI prompts. Learn however suits you.
Your support
2 x 1:1 coaching calls with Maddy
30 minutes each. Plus weekly feedback on your work. You're never building alone.
Lifetime access · Start immediately
Not sure which program is right for you?
Flight School sits in the middle of our offer suite. More depth than Hatch. More hands-on than Built by Birdcage.
Flight School graduates who want to move to Built by Birdcage get priority consideration. You've already done the strategy work. We build on it.
Special Launch Price Ready to stop
Ready to stop
winging it?
12 weeks. 40+ lessons. One complete foundation. Built by you, guided by us.
Enrol Now · $1,999 USD$2,490 $1,999 USD · Or 3 x $897 · Enrol online · Start immediately