Book a callYour ads, your socials and your website
have never met.
Everything your business needs to grow, connected as one system, at your fingertips.
Marketing for businesses that do not have a marketing team.Strategy. Websites. Ads. Custom software. Connected marketing.
- Strategy
- Websites
- Custom software and apps
- Ads
- Social
- Search and AI
When the pieces don't talk, neither does the marketing.
Your website says one thing.
Your Instagram says another.
Your ads are doing something else.
Think about the last time you contacted a business like that.
The doubt starts to bubble. Before you've spent a cent.
That is happening to you right now, and nobody rings to tell you.
We connect the pieces so every month gives you something to build on.
No more second-guessing yourself at 11pm at night.
- Your ads
- Your socials
- Your website
What happened
Every figure below belongs to a named client. Anything we cannot attribute is not on this page.
MIY Outdoor
Outdoor blinds, Queensland
- $85k+
- of work signed in the first two weeks
- 92
- ad conversions, up from 27
- ~14
- leads a week, converting
A quoting and operations build, with the ads pointed at it. A$10.5k in paid.
Dindi Naturals
Natural skincare, ecommerce
- 9.5x
- ROAS on the hero bundle
- +20%
- store revenue
- 4.85%
- conversion rate, up 30% year on year
Average order value $102. The store was never broken. The numbers were never connected.
Propa
For sale by owner property
- 57,666
- impressions
- 43,046
- reach
- 4,500
- website visits
A brand, a platform and a launch, from nothing. 3,455 link clicks in.
Marketing should get smarter every month.
You start from a blank page every month, because nothing kept the answer from the last one. These four steps keep it.
Decide
What you're selling, who it's for and why they'll care.
Make
The website, campaigns, content and systems connect.
Read
What actually happened, stage by stage.
Adjust
Use the numbers to decide what happens next.
Then repeat.
Most plans invert this, because selling feels productive.
Joined up, the same three run as one system.
What you get, and what it costs
Strategy first. Without it, everything else on this list is a guess you are paying for.
Built once
Strategy
From $7,000 AUD for a complete planThe document everything else is built from.
Websites
$2,500 to $50,000Built to turn visitors into customers, not just to look good.
Custom software and apps
From $50,000Booking, quoting, whatever you run on. Built in house.
Branding and design
$1,200 to $6,500A name, a look and a voice people remember.
Run monthly
Meta ads
From $1,200 / moThe right people in, tracked to the dollar.
Google ads
From $900 / moShow up the moment somebody searches for what you do.
Social media
From $1,200 / moPosting that fills chairs and carts, not just feeds.
Email marketing
From $600 / moThe list that sells while you sleep.
Search and AI optimisation
From $800 / moFound first, by Google and by the AI answers.
Pinterest ads
From $1,200 / moReach buyers while they are planning, not browsing.
Who we work with
A salon and a mining contractor sell to completely different people. They arrive here with the same problem.
Trades and contractors
Three calls came in while my hands were full.
Fix it with: Lead generation and quoting systems.
Mining and industry
We've got certificates on three different laptops, rosters in a group text.
Fix it with: B2B marketing and digital systems.
Hair, health and beauty
The no shows kill us, and Tuesdays are never booked.
Fix it with: Bookings, retention and local growth.
Professional services
Referrals dried up and nobody can say which month.
Fix it with: Lead generation and positioning.
Retail and ecommerce
We get the traffic but the cart is empty.
Fix it with: Traffic, conversion and retention.
Travel and hospitality
Booked out one season, silent the next.
Fix it with: Bookings and seasonal demand.
Who this is not for
- Businesses in the ideas phase. There is nothing to read yet, so there is no loop to close.
- Anyone who wants the cheapest possible website and nothing else. It is better to start with the right setup so the business can grow.
- Anyone who wants advice they will not act on. The whole point is that each step changes what happens next.
Names you already know
And a lot you do not, which is most of the work.
As featured in
Coverage, not testimonials.
Also on Kochie's Business Builders, The Clare Wood Podcast, The Expanded Podcast and Brand Builders Lab.
Recognised by
Institutions, not opinions.
Trained the Queensland Government communications team on Meta ads
Taught marketing at James Cook University, undergraduate and MBA
Member
- Telstra Business Awards
Finalist
Finalist
Sixteen years in marketing, and the method has been sold and run in six countries.
Certified where it counts
The platforms your money actually goes through.
Partner status is granted by the platform, not bought. It means the account managers answer.
Two ways in
Pick the one that matches what you actually have. Time, or budget.
Done for you
The Growth Studio
We write the strategy, build the site and the software, and run the campaigns. You approve things and get on with the business.
- Strategy, websites, custom software, ads, social and email
- One team, one plan, one set of numbers
- From $7,000 AUD for the strategy
Do it yourself
Looped
The same method and the same brain, without us in the room. It does the work in your voice, then teaches you how it got there.
- Fourteen tools, and every one writes in your voice
- The method behind them, in every tier
- From A$697, bought once
What people ask before they book
What does a marketing strategy cost?
From $7,000 AUD for a complete plan. That is the document everything else is built from: who you are for, what you stand for, what you sell and in what order.
Do I have to buy everything at once?
No. Most start with the strategy, because without it the rest is guesswork. Websites run $2,500 to $50,000, custom software from $50,000, and campaign management is monthly from $600.
Where is Birdcage based?
Mackay, Queensland. Working globally. The method has been sold and run in Australia, New Zealand, the United States, Slovakia, Canada and Sweden.
Do you build software as well as marketing?
Yes, in house. Quoting systems, booking, client portals and internal tools, from $50,000. MIY Outdoor's quoting system and Propa's platform were both built here.
What if I want to do it myself?
That is Looped. Fourteen tools that build the same foundations in your own voice and teach you to read your own numbers. From A$697, bought once.
How do you report on what is working?
Stage by stage, not one number at the end. The numbers decide next month's plan. A report you do not act on was not worth running.
Find the break in your marketing.
Tell us what's not working. We'll tell you how to fix it and give you a plan. No pitch deck and no obligation. You leave knowing which stage is letting you down, whether or not you hire anybody.
- Thirty minutes, and you do most of the talking.
- Bring whatever numbers you have. Screenshots off your phone are fine.
- You leave knowing which stage is leaking, whether or not you hire anybody.