CPR Outdoor · Outdoor blinds, Bunbury
354% more enquiries in one month, and 18 new customers.
CPR Outdoor sells and installs outdoor blinds in Bunbury and the South West, and resells MIY Outdoor's range. In September we ran their motorisation campaign: Meta ads, an email to their own customers and an offer page.
The brief
One offer, one month, and proof of what sold it.
The offer was free motorisation on Zipscreen blinds through September. It came from MIY and was funded by its supplier. Our job was to put it in front of the South West before the month ran out, and to show where each enquiry came from.
What we did
The work
The campaign
- One Meta campaign, the only one in the account, running the whole month.
- Offer led ads tested against story led ones. The offer won clearly, so the budget followed it.
- An email to CPR's own customer list, through Klaviyo.
- An offer page on their website, with every enquiry tagged by where it came from.
What happened
September, against August
Website enquiries, with our own test entries taken out.
- 354%more website enquiries59 in September, 13 in August
- 18new customersCPR's own count
- 57blinds soldCPR's own count
The 18 customers and 57 blinds are from CPR's own records. The ordering system we can see has 6 offer quotes accepted so far, A$48,140 ex GST, while the rest are entered.
What happened
What the ads cost
Meta, 1 to 30 September.
- A$57per Meta lead24 leads on A$1,367.89
- A$76of ad spend per new customerOn CPR's count of 18. Media only, fees not included
- A$158kquoted to 21 campaign enquirersEx GST
The email did its share: 11 of the 43 offer page enquiries came from it, so not every customer came from the ads.
What else was going on
The free motor offer was MIY's, paid for by its supplier.
September is spring, when people start buying for summer.
A deadline offer can pull sales forward from later months.
“Total of 57 blinds sold. 18 customers.”
The work, up close
The ads
Four of the September ads. Free motorisation this September sold the most.
Photography: MIY Outdoor
Past and present clients
Got an offer that should be selling?
A free half hour. You leave knowing what to fix first, whether or not you hire us.