Not generalists. We have roots in your world.
Birdcage has been going since 2015. Six very different kinds of business, and we actually come from these worlds, by family, by location, and by the company we keep.
Where we come from.
This is not a list of industries we will happily take money from. It is where we have actually lived.
We grew up in a trades family.
Maddy's parents ran a Sydney painting business for 40 years. The quote you meant to send, the call missed on the tools, the day off that stops everything: she watched all of it. Her mum, Conny, still keeps our books.
Our office is in the mining heartland.
Birdcage is based in Mackay, Queensland, one of Australia's busiest mining hubs. Not a city tower. We are in the region, among the operators, contractors and crews who keep it moving.
There is a salon inside our studio.
A working salon runs inside Birdcage Studios, our head office. The chair-rent maths, the no-show that stings, the Tuesday that will not fill: a daily conversation here, not a case study.
We are a professional firm too.
We do not just market for professionals. We build the software they run on, from CRMs to custom apps like Propa. We live billable expertise, careful follow-up, and a reputation that has to hold up online.
Luxury travel is in the family.
Maddy once owned a yacht charter company, holds a German passport, and her grandfather led one of Switzerland's major resort chains. She gets the premium guest, the direct booking, and a brand that has to feel as good online as the view does in person.
We sell our own products.
Birdcage builds and sells its own products, so we live the ecommerce reality: the abandoned cart, the ad spend that has to pay for itself, the email list that has to sell while you sleep.
How we work.
One machine, not four tools.
Software, website, marketing and brand are one system, built together or not at all.
Foundations before tactics.
Get clear on who you are for and the feeling you create. Tactics follow.
Capability over dependency.
Clear entry, clear exit. Your data and your domain are always yours.
Plain English, real numbers.
No jargon, no marked-up ad spend, no lock-in. The report shows the receipts.
AI is the accelerant, not the replacement.
It makes good people faster. It does not do the thinking.
The team.
Maddy Avery
Nearly 20 years in marketing. Creator of the Flight Path Method. Taught marketing at James Cook University at undergraduate and MBA level, and trained the Queensland Government communications department on Meta ads.
Amelia
Keeps the content moving, in the studio and out of it.
Conny Ottowa
Forty years running a family painting business in Sydney. Maddy's mum, and a large part of why we understand trades.
Twenty minutes, no deck.
Tell us what is not working and we will tell you straight whether we are the right people to fix it.