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Looped, by Birdcage

Your marketing. Already in motion.

A working marketing system, in your own voice.

GST included. Bought once, yours for good.

A Looped workspace

Illustrative example, not a real account.

Maddy Avery working in the Birdcage studio
Built by Birdcage, from the work behind The Full Library®.

The work behind it

The teaching was never the hard part.

People needed help turning the work into the next thing they could actually do. Looped keeps the method, then carries the work forward.

The Full Library® has been sold and run in six countries.

People who finished the work

“For the first time ever I'm feeling confident about what I need to do.”

Amberlyn Baines, Amber HourRated it 10 out of 10, January 2025

The Birdcage team
The team behind the method and the product.

I have done a huge overhaul of the website and email marketing, they both now speak to our schemas.

998
sessions that month
2.81%
conversion rate

Bridie Luke, Men Who ScrubJanuary 2025

Open it

It opens on the next thing, not a menu.

Where you are, what is next, and how long it takes.

Illustrative example, not a real account.

One at a time

It picks the order for you.

Fourteen tools. It knows which one you have not done, and why that one is next.

Illustrative example, not a real account.

What you keep

Every tool leaves something behind.

Run one again and the old version stays.

Illustrative example, not a real account.

Two sheets of the branded strategy document the product builds: a cover carrying the business name, its positioning line and a numbered contents, and in front of it the section on the colour palette and typefaces it was matched to.
A colour palette and two typefaces the product picked for an example business, with the reason it picked them.
The proof tool's audit: four things this business could point at, two it already has and two it does not, and the one gap that costs it most.
A finished social ad for a pottery studio, showing its primary text, headline, description and button, with a line marking where a phone stops showing the text.
A direct message sequence for a pottery studio, from the first reply through to the day the batch opens, and the rule that stops it.
Two versions of the same sentence about a pottery studio. The first is generic marketing copy. The second is the same thing written in the owner's own voice.
A card from the product marking a post it will not finish, because the post is built on something that happened to the owner.

Illustrative example, not a real account.

What happened

Nine numbers, and the answer.

It does not hand you a chart to interpret. It names the stage losing the money.

A month of numbers from an example business, showing how many people survived each step and which step lost the most.Illustrative example, not a real account.

Bought once. Yours for good. No subscription and no seat you forget to cancel.

Plain English

Same month. Two ways of being told.

What you usually get
We are optimising upper-funnel to drive qualified traffic and lift conversion velocity.
What Looped says
Seven in ten people who get a quote never buy. Fix the quote, not the posting.

The method

The tools make the thing. The method is why it is that thing and not another one.

28 lessons. About 150 minutes of reading, honestly counted. In three parts, in this order, because the order is the argument.

  1. Strategy

    What you are for, who you are for, and who you refuse. Everything else here reads from it.

  2. Campaigns

    One offer, one audience, one window, one number. Everything else is just posting.

  3. Analytics

    Which numbers decide anything, how many you need before you believe them, and what to do about each answer.

The rule on the left. Your own work on the right, on the same screen.

A lesson from the method, with its rule on one side and the reader's own brand strategy printed beside it, and a question underneath that the lesson leaves them to answer.

Illustrative example, not a real account.

Every lesson holds up your own work against the rule it is teaching. A lesson that says your headline should not start with "we" is advice. A lesson that says it while printing your headline is a mirror.

It comes with every tier, including the first one. It is the reasoning behind the tools rather than a separate course, so it opens the moment anything does.

Read one of them in full, free before you decide. No form, no email.

Watch yourself do the opposite

Every lesson opens on something you already judge correctly, then turns it on your own marketing, where you do the opposite. All 28 lessons are recorded, 94 minutes in total, captioned end to end, and included at every tier.

The arithmetic, on your numbers

Before you build anything, whether it can arrive.

What it costs

Two ways to buy it. Both bought once, yours for good.

  • Not to be dramatic, but this program has literally saved my business. We have a unique product that people are excited about, but I haven't been able to nail the messaging and I've known that's what the main issue is. I'm beyond proud of my new Brand Strategy and shared it with my team for feedback and they're excited about it too. For the first time ever I'm feeling confident about what I need to do.

    Amberlyn Baines, Amber HourRated it 10 out of 10, January 2025

  • My store sales have grown by 66% in the past 90 days.

    Sienna Patch-Taylor, Founder, Sunward Bound, AUS

  • I doubled my Shopify sales from last year.

    Kenny Perez, Founder and designer, Birch Robot, USA

  • It's a great way to get out of your head, especially as a solopreneur. I've got ADHD, so often I have so much going on in my head, but I don't know how to get the thoughts out in the way that I want to. I was going around and around in circles before, and I finally feel like I can move forward more confidently because I know what I'm doing.

    Sarah Busschau, SarahBRated it 10 out of 10, January 2025

One at a time

Start with the strategy

Take Foundations now and add the rest whenever you are ready. Nothing expires and the price of the second half does not move.

  1. Looped Foundations

    A$697

    Your values, your voice, your brand strategy, and the tool that reads your month. Plus the method behind all of it.

  2. Looped, the Plan

    A$1,997

    The rest of the rail, built on the strategy you already have.

    Add it once you own Foundations.

Both, bought this way A$2,694

All of it now

Take the whole library

Every tool in the rail, and the method behind them, in one payment.

A$2,097

Save A$597

against A$2,694 bought one at a time

Everything opens at once. There is nothing left to add.

The method comes with every one of them. Including the cheapest.

All prices GST inclusive. No subscription. No seat you forget to cancel. Each tool writes three versions, and more are a top-up.

What opens, and when

Every tool in the rail belongs to one of these two. Nothing is held back from either.

Looped Foundations 5 tools

  • Your favourite self
  • Your voice
  • Your brand strategy
  • Your numbers
  • Ask the coach

Runs on what is in it. Nothing else has to exist first.

Looped, the Plan 9 tools

  • Your look
  • Your funnel
  • Your website plan
  • Your content plan
  • Content ideas
  • Your DM flow
  • Your proof
  • Your ads
  • Your welcome emails

Each of these reads the brand strategy, which is why it cannot be bought on its own.

The method behind all of it comes with either one.

Every tool writes three versions. What you make is yours for good, and more versions are a top-up whenever you want them.

Who this is not for

  • People who have not started. There is nothing to read yet, so there is nothing here you could use.
  • People big enough to have somebody reading the numbers already. You have this covered, and you are paying for a seat you will not sit in.
  • People who want it done for them. That is a different conversation and it costs a great deal more.

If you are in one of those three, close the tab. It is cheaper for both of us than a refund.

Before you buy, the parts people ask about last

Change of mind is not refunded
It is a digital product and you get all of it the moment you pay, so there is nothing to return. That is why the section above tells you who this is not for. Read it before the price, not after.
If it is not what this page said it was, that is a different thing
You are entitled to a remedy under the Australian Consumer Law and no policy of ours can remove that. If the problem is major you choose a refund or a replacement, and a refund is the full amount with nothing taken off for the time you had it.
Bought the wrong rung
Email us and we will usually swap it. The two routes reach the same place, so this is a common and fixable mistake.
No result is promised, by anyone honest
A tool that helps you work out who your customers are cannot guarantee you more of them. What is promised is what the product is, what is in it, and that it does what this page says.
Three versions per tool, then a top-up
Each tool writes three versions. Everything you write stays yours permanently and stays in your deck. Running out stops new versions, it never takes away what you made, and more are a top-up whenever you want them.
Nothing recurring, nothing to cancel
Every rung is bought once and access never ends. There is no subscription, no seat, and no renewal date to diarise.

The full refunds policy

The questions people actually ask

Answered before you have to email and wait two days for it.

  • Is this just ChatGPT with a nicer front end?

    No, and the difference is what it has already read. A blank chat box knows nothing about your business, so you spend the session explaining yourself and get generic output anyway. Looped's tools run on artefacts you have already made inside it, your values, your voice and your brand strategy, so each one starts from your business rather than from nothing. The dependency is enforced, not suggested: a tool that needs your strategy refuses to run without it.

  • What do I walk away actually holding?

    A deck. Your values, your voice, your brand strategy, your funnel, your website plan, your content plan, your ads, your welcome emails, your DM flows and your proof, written in your own voice and yours to keep. Plus the method that produced them, so you can run it again next year without buying anything.

  • Will it sound like a robot wrote it?

    It learns your voice from two or three things you have already written, because nobody can describe their own voice and everybody has already used it. That is a separate tool that runs before the writing ones, and everything downstream reads its output. There is a demo of the difference on this page, above the price.

  • How many times can I run each tool?

    Each tool in Looped writes three versions, which is one real attempt, one correction, and one rework for when your strategy changes. Everything you write is yours permanently: running out stops new versions being generated, it never removes anything you have already made or takes it out of your deck. More versions are available as a top-up whenever you want them.

  • Why is there a limit at all, if I bought it once?

    Because every version is written by a live AI model and that costs Birdcage money each time, while you paid once. An uncapped generator on a one-off price is a promise that quietly stops being affordable, and the honest version is a number stated up front. Three versions per tool covers what almost everybody actually uses, and the top-up exists so nobody who wants more is stuck.

  • Is Looped a subscription?

    No. Every rung of Looped is bought once and access never ends. There is no monthly fee, no seat and no renewal to cancel. It was briefly sold as a monthly product in August 2026 and that was reversed on the third of that month.

  • Do I have to be good at marketing already?

    No, but you do have to have started. Looped reads what your business is already doing, so it needs something to read: you are posting, you are probably spending a little, and nobody in the building is reading the numbers. If you have not launched yet there is nothing to loop.

  • What if I buy the cheapest rung and want the rest later?

    That is one of the two routes on this page and it is a supported way in, not a downgrade. You take the foundations now and add the rest whenever you want it. The two routes end in exactly the same place; buying it all at once is the cheaper of the two and buying it in halves is the smaller first cheque.

  • Why can I not buy the second half on its own?

    Because nine of the tools in it read your brand strategy and refuse to run without one, so selling them alone would take real money and hand over locked doors. The checkout enforces it rather than warning about it. The strategy is made by the cheaper rung, which is why that one comes first.

  • How long does it take?

    The foundations are an afternoon of real work rather than a course you get through over six weeks. Each tool is a form you fill and an artefact you get back, and the written method behind them is there to read at whatever pace suits. Nothing expires, so there is no cohort to keep up with.

  • Can I get a refund if I change my mind?

    No, and Australian law allows that for a digital product delivered immediately. If the product is faulty or is not what the sales page said it was, that is different and you are entitled to a remedy that no policy can take away. If you simply bought the wrong rung, email us and we will usually swap it.

  • How is this different from hiring you to do it?

    Looped is the same thinking as a Birdcage engagement, run by you instead of by us, which is why it costs a fraction of one. If you would rather it was done for you, that is Birdsong, and the work transfers into it rather than being repeated.

  • Does it work outside Australia?

    Yes. The principles behind Looped have been sold and run in Australia, New Zealand, the United States, Canada, Sweden and Slovakia. Prices are in Australian dollars and include GST.

  • What happens the moment I pay?

    You are sent straight to sign in and everything you bought is open. Delivery is immediate and by email within a couple of minutes; if nothing arrives, check spam and then email hello@birdcagegroup.com from the address you paid with.

You will know what to do on Monday.

Bought once. Access never ends. Everything you make stays yours.