Everything you make is saved here and stays yours. Nothing expires.
Pick up where you left off
Campaigns. One offer, one window.
A campaign is decided by arithmetic before it is decided by creative, and most campaigns fail in the arithmetic.
9 min/Lesson 11 of 28/Campaigns
Read it
Illustrative example, not a real account.
Built by Birdcage, from the work behind The Full Library®.
The work behind it
The teaching was never the hard part.
People needed help turning the work into the next thing they could actually do. Looped keeps the method, then carries the work forward.
The Full Library® has been sold and run in six countries.
People who finished the work
“For the first time ever I'm feeling confident about what I need to do.”
Amberlyn Baines, Amber HourRated it 10 out of 10, January 2025
The team behind the method and the product.
I have done a huge overhaul of the website and email marketing, they both now speak to our schemas.
998
sessions that month
2.81%
conversion rate
Bridie Luke, Men Who ScrubJanuary 2025
These are real results reported by real students on their own monthly forms, dated above. They are what those people got. They are not a prediction of what you will get.
As featured in
Coverage, not testimonials.
Also on Kochie's Business Builders, The Clare Wood Podcast, The Expanded Podcast and Brand Builders Lab.
Open it
It opens on the next thing, not a menu.
Where you are, what is next, and how long it takes.
Looped
Your Looped
Everything you make is saved here and stays yours. Nothing expires.
Pick up where you left off
Campaigns. One offer, one window.
A campaign is decided by arithmetic before it is decided by creative, and most campaigns fail in the arithmetic.
9 min/Lesson 11 of 28/Campaigns
Read it
Illustrative example, not a real account.
One at a time
It picks the order for you.
Fourteen tools. It knows which one you have not done, and why that one is next.
12 of 14 done
Next
Your numbers
Nine numbers off your phone, and which stage of your funnel is actually leaking.
Start your numbers
Or see everything so far as one deck, in your own colours, ready to print.
Illustrative example, not a real account.
What you keep
Every tool leaves something behind.
Run one again and the old version stays.
Tools
Your tools
Everything here writes something you keep. Run them as often as you like; nothing you make gets overwritten.
12 of 14 made
Your favourite selfDone
Your voiceDone
Your brand strategyDone
Your lookDone
Your funnelDone
Your website planDone
Your content planDone
Content ideasDone
Your DM flowDone
Your proofDone
Your adsDone
Your welcome emailsDone
Your numbersNext
Ask the coachReady
Illustrative example, not a real account.
Two sheets of the branded strategy document the product builds: a cover carrying the business name, its positioning line and a numbered contents, and in front of it the section on the colour palette and typefaces it was matched to.
In every tier
Brand and marketing strategy
Acme Ceramics
Acme Ceramics makes the piece you buy once, live with calmly, and never have to replace.
21 August 2026
01Your favourite self
02Your voice
03Your brand strategy
04Your look
05Your funnel
06Your website plan
…
The order is the order to fix them in.
your logo, not ours
04Your look
#6E5A50
#B66B50
#DED4C9
#252321
Canvas 50 / Primary 25 / Support 15 / Accent or anchor 10
Built with Looped by Acme Ceramics.acmeceramics.com.au
Built from
14
sections, in the order you should fix them
It builds from whatever you have done so far.
Your lookIn the Plan
PH06·Photography + studio
Gallery Clay with Editorial Focus
#DED4C9Plastercarries the page
#6E5A50Gallery Taupeleads
#B66B50Terracottapoints at one thing
#252321Sootbody and rules
Canvas 50 / Primary 25 / Support 15 / Accent or anchor 10
how much of each
Plaster and Gallery Taupe are the colours of the material before it is glazed, so the palette agrees with what you sell rather than decorating it.
Matched onwarmhumanartful
Aa Bb Cc
DM Serif Display 400·headings
This is your body face at reading size.
DM Sans 400·body
shown in a stand-in face. Your deck sets the real ones.
Both are on Google Fonts and free to use commercially.
chosen by score from a 36-system library, not written
A colour palette and two typefaces the product picked for an example business, with the reason it picked them.
The proof tool's audit: four things this business could point at, two it already has and two it does not, and the one gap that costs it most.
Your proofIn the Plan
The one that costs you most
You have no photograph of a piece in somebody else's home. A slow buyer who wants to see it survive real life has nothing to look at, and that is the exact person your positioning is written for.
✓ReceiptThe seconds shelf, photographed with what was wrong with each pieceuse it
✓AuthorityThe kiln log for one batch, written outuse it
✗ReceiptA photo of a first batch vase in a customer's house, at least a year oldgo and get itMessage the four people who bought in the first batch. Ask for one photo of where it lives now. Do not ask them to write anything.
✗StoryThe first kiln load that crackedgo and get it
this is the one tool here that makes nothing
A finished social ad for a pottery studio, showing its primary text, headline, description and button, with a line marking where a phone stops showing the text.
YOUR ADSIn the Plan
Identify the pain point · Video · Pain points
You have bought the same vase three times. It chipped, then it chipped again, then you stopped caring about it. That is not
the fold on a phone
bad luck. It is what happens when something is pressed in a mould by the thousand. This one is thrown by hand, fired twice, and made in a batch of eighteen. Autumn batch opens Thursday.
Buy it once.12 / 40
Thrown and fired in one studio.
Shop now
Shoot this. Face to camera, holding a chipped mass produced vase in one hand and a thrown one in the other. Vertical. Subtitles, because it plays with the sound off.
A direct message sequence for a pottery studio, from the first reply through to the day the batch opens, and the rule that stops it.
YOUR DM FLOWIn the Plan
TRIGGERBATCHLIST
Hi [First Name], you want the first look at the next batch. Good, it is a small one
Here is the link. It opens for you twelve hours before anybody else, on the Thursday. Eighteen to twenty two pieces, and once they are gone that is the batch
One question so I know what to show you first. Vase or planter?
DAY 3 · PROOF
Every piece is fired twice, and the second firing is where most of the losses happen. The ones that do not make it go on the seconds shelf at the door rather than in a bin. You can see exactly what did not make the cut
DAY 5 · THE ASK
The batch opens Thursday at six. Twenty two pieces this time. Here is the link if you want one
It stops the moment an order comes through.
it never names a platform. Run it with software or with your thumbs.
Two versions of the same sentence about a pottery studio. The first is generic marketing copy. The second is the same thing written in the owner's own voice.
YOUR VOICEIn Foundations
ANYONE’S
Elevate your space with our beautifully handcrafted ceramic vases, made with love and available now.
YOURS
Eighteen out of the kiln this morning. Two are seconds and they are going on the door shelf, the rest are up at six
it noticed · never ends a caption with a full stoplearned from three things you had already written
Needs you
Build trust·the founder observation
This one is built on something that actually happened to you. Write two lines about that morning and the post is finished.
it will not invent your story
A card from the product marking a post it will not finish, because the post is built on something that happened to the owner.
Illustrative example, not a real account.
What happened
Nine numbers, and the answer.
It does not hand you a chart to interpret. It names the stage losing the money.
Month twoIn Foundations
Saw you, then looked you up142 of 1,200
Looked you up, then clicked through58 of 142
Clicked through, then enquired24 of 58
Enquired, then bought0 of 24steepest fall
Twelve hundred people watched you make something this month, twenty four asked what it costs, and none of them bought.
↗The top is working. The making clips are the only reason there was anything to lose.
your own nine numbers, typed in, compared against your own last month
no benchmark, because nobody knows what good looks like for you except you, last month
A month of numbers from an example business, showing how many people survived each step and which step lost the most.Illustrative example, not a real account.
Bought once. Yours for good. No subscription and no seat you forget to cancel.
Plain English
Same month. Two ways of being told.
What you usually get
We are optimising upper-funnel to drive qualified traffic and lift conversion velocity.
What Looped says
Seven in ten people who get a quote never buy. Fix the quote, not the posting.
The method
The tools make the thing. The method is why it is that thing and not another one.
28 lessons. About 150 minutes of reading, honestly counted. In three parts, in this order, because the order is the argument.
I
Strategy
What you are for, who you are for, and who you refuse. Everything else here reads from it.
II
Campaigns
One offer, one audience, one window, one number. Everything else is just posting.
III
Analytics
Which numbers decide anything, how many you need before you believe them, and what to do about each answer.
The rule on the left. Your own work on the right, on the same screen.
A lesson from the method, with its rule on one side and the reader's own brand strategy printed beside it, and a question underneath that the lesson leaves them to answer.
In every tier
The rule
Describe your buyer by how they decide, not by how old they are.
lesson: the lens · part one
Your own work
Your buyer, as a lens
The lens
Security and trust
How they decide
People setting up a proper home for the first time, already burned by cheap homewares that chipped within a year. They buy slowly, comparing and waiting, because a fast decision is what led to the last regretted...
Does this tell you what to write, or only who to advertise to? If you could not change a headline from it, it is still a demographic.
Change it in your brand strategy →it shows, it never scores
Illustrative example, not a real account.
Every lesson holds up your own work against the rule it is teaching. A lesson that says your headline should not start with "we" is advice. A lesson that says it while printing your headline is a mirror.
It comes with every tier, including the first one. It is the reasoning behind the tools rather than a separate course, so it opens the moment anything does.
Every lesson opens on something you already judge correctly, then turns it on your own marketing, where you do the opposite. All 28 lessons are recorded, 94 minutes in total, captioned end to end, and included at every tier.
The arithmetic, on your numbers
Before you build anything, whether it can arrive.
What it costs
Two ways to buy it. Both bought once, yours for good.
Not to be dramatic, but this program has literally saved my business. We have a unique product that people are excited about, but I haven't been able to nail the messaging and I've known that's what the main issue is. I'm beyond proud of my new Brand Strategy and shared it with my team for feedback and they're excited about it too. For the first time ever I'm feeling confident about what I need to do.
Amberlyn Baines, Amber HourRated it 10 out of 10, January 2025
My store sales have grown by 66% in the past 90 days.
Sienna Patch-Taylor, Founder, Sunward Bound, AUS
I doubled my Shopify sales from last year.
Kenny Perez, Founder and designer, Birch Robot, USA
It's a great way to get out of your head, especially as a solopreneur. I've got ADHD, so often I have so much going on in my head, but I don't know how to get the thoughts out in the way that I want to. I was going around and around in circles before, and I finally feel like I can move forward more confidently because I know what I'm doing.
Sarah Busschau, SarahBRated it 10 out of 10, January 2025
Every quote above is from a real customer of The Full Library®, Express Mode™ or Birdcage Marketing School coaching, between May 2024 and February 2025, published with their permission. These are results and experiences those people reported at the time. They are not a prediction, a guarantee or a typical outcome, and nothing here promises you will get the same.
One at a time
Start with the strategy
Take Foundations now and add the rest whenever you are ready. Nothing expires and the price of the second half does not move.
1
Looped Foundations
A$697
Your values, your voice, your brand strategy, and the tool that reads your month. Plus the method behind all of it.
2
Looped, the Plan
A$1,997
The rest of the rail, built on the strategy you already have.
Add it once you own Foundations.
Both, bought this way A$2,694
All of it now
Take the whole library
Every tool in the rail, and the method behind them, in one payment.
A$2,097
Save A$597
against A$2,694 bought one at a time
Everything opens at once. There is nothing left to add.
The method comes with every one of them. Including the cheapest.
All prices GST inclusive. No subscription. No seat you forget to cancel. Each tool writes three versions, and more are a top-up.
What opens, and when
Every tool in the rail belongs to one of these two. Nothing is held back from either.
Looped Foundations 5 tools
Your favourite self
Your voice
Your brand strategy
Your numbers
Ask the coach
Runs on what is in it. Nothing else has to exist first.
Looped, the Plan 9 tools
Your look
Your funnel
Your website plan
Your content plan
Content ideas
Your DM flow
Your proof
Your ads
Your welcome emails
Each of these reads the brand strategy, which is why it cannot be bought on its own.
The method behind all of it comes with either one.
Every tool writes three versions. What you make is yours for good, and more versions are a top-up whenever you want them.
Who this is not for
People who have not started. There is nothing to read yet, so there is nothing here you could use.
People big enough to have somebody reading the numbers already. You have this covered, and you are paying for a seat you will not sit in.
People who want it done for them. That is a different conversation and it costs a great deal more.
If you are in one of those three, close the tab. It is cheaper for both of us than a refund.
Before you buy, the parts people ask about last
Change of mind is not refunded
It is a digital product and you get all of it the moment you pay, so there is nothing to return. That is why the section above tells you who this is not for. Read it before the price, not after.
If it is not what this page said it was, that is a different thing
You are entitled to a remedy under the Australian Consumer Law and no policy of ours can remove that. If the problem is major you choose a refund or a replacement, and a refund is the full amount with nothing taken off for the time you had it.
Bought the wrong rung
Email us and we will usually swap it. The two routes reach the same place, so this is a common and fixable mistake.
No result is promised, by anyone honest
A tool that helps you work out who your customers are cannot guarantee you more of them. What is promised is what the product is, what is in it, and that it does what this page says.
Three versions per tool, then a top-up
Each tool writes three versions. Everything you write stays yours permanently and stays in your deck. Running out stops new versions, it never takes away what you made, and more are a top-up whenever you want them.
Nothing recurring, nothing to cancel
Every rung is bought once and access never ends. There is no subscription, no seat, and no renewal date to diarise.
Answered before you have to email and wait two days for it.
Is this just ChatGPT with a nicer front end?
No, and the difference is what it has already read. A blank chat box knows nothing about your business, so you spend the session explaining yourself and get generic output anyway. Looped's tools run on artefacts you have already made inside it, your values, your voice and your brand strategy, so each one starts from your business rather than from nothing. The dependency is enforced, not suggested: a tool that needs your strategy refuses to run without it.
What do I walk away actually holding?
A deck. Your values, your voice, your brand strategy, your funnel, your website plan, your content plan, your ads, your welcome emails, your DM flows and your proof, written in your own voice and yours to keep. Plus the method that produced them, so you can run it again next year without buying anything.
Will it sound like a robot wrote it?
It learns your voice from two or three things you have already written, because nobody can describe their own voice and everybody has already used it. That is a separate tool that runs before the writing ones, and everything downstream reads its output. There is a demo of the difference on this page, above the price.
How many times can I run each tool?
Each tool in Looped writes three versions, which is one real attempt, one correction, and one rework for when your strategy changes. Everything you write is yours permanently: running out stops new versions being generated, it never removes anything you have already made or takes it out of your deck. More versions are available as a top-up whenever you want them.
Why is there a limit at all, if I bought it once?
Because every version is written by a live AI model and that costs Birdcage money each time, while you paid once. An uncapped generator on a one-off price is a promise that quietly stops being affordable, and the honest version is a number stated up front. Three versions per tool covers what almost everybody actually uses, and the top-up exists so nobody who wants more is stuck.
Is Looped a subscription?
No. Every rung of Looped is bought once and access never ends. There is no monthly fee, no seat and no renewal to cancel. It was briefly sold as a monthly product in August 2026 and that was reversed on the third of that month.
Do I have to be good at marketing already?
No, but you do have to have started. Looped reads what your business is already doing, so it needs something to read: you are posting, you are probably spending a little, and nobody in the building is reading the numbers. If you have not launched yet there is nothing to loop.
What if I buy the cheapest rung and want the rest later?
That is one of the two routes on this page and it is a supported way in, not a downgrade. You take the foundations now and add the rest whenever you want it. The two routes end in exactly the same place; buying it all at once is the cheaper of the two and buying it in halves is the smaller first cheque.
Why can I not buy the second half on its own?
Because nine of the tools in it read your brand strategy and refuse to run without one, so selling them alone would take real money and hand over locked doors. The checkout enforces it rather than warning about it. The strategy is made by the cheaper rung, which is why that one comes first.
How long does it take?
The foundations are an afternoon of real work rather than a course you get through over six weeks. Each tool is a form you fill and an artefact you get back, and the written method behind them is there to read at whatever pace suits. Nothing expires, so there is no cohort to keep up with.
Can I get a refund if I change my mind?
No, and Australian law allows that for a digital product delivered immediately. If the product is faulty or is not what the sales page said it was, that is different and you are entitled to a remedy that no policy can take away. If you simply bought the wrong rung, email us and we will usually swap it.
How is this different from hiring you to do it?
Looped is the same thinking as a Birdcage engagement, run by you instead of by us, which is why it costs a fraction of one. If you would rather it was done for you, that is Birdsong, and the work transfers into it rather than being repeated.
Does it work outside Australia?
Yes. The principles behind Looped have been sold and run in Australia, New Zealand, the United States, Canada, Sweden and Slovakia. Prices are in Australian dollars and include GST.
What happens the moment I pay?
You are sent straight to sign in and everything you bought is open. Delivery is immediate and by email within a couple of minutes; if nothing arrives, check spam and then email hello@birdcagegroup.com from the address you paid with.
You will know what to do on Monday.
Bought once. Access never ends. Everything you make stays yours.