Birdcage working a client call
Menu
Book a call

Services

Strategy, websites, marketing and software, built to work as one.

We build the system behind your growth, run the marketing, and use the numbers to decide what happens next.

See how it works Book a call

Not another marketing agency

Your business doesn't need more marketing. It needs the pieces to work together.

Your website, advertising, content, email and sales process shouldn't operate as separate projects.

Birdcage brings them together under one strategy, one team and one continuous feedback loop.

  1. Strategy
  2. Build
  3. Campaigns
  4. Read
  5. Adjust
  6. Repeat

Built for growing businesses

For businesses that have outgrown doing it all themselves.

You're getting traction. You know there's more potential. But marketing has started to become a collection of disconnected jobs.

A website here. An ad campaign there. Someone posting on Instagram. Someone else looking at the numbers.

Birdcage brings it under one roof.

Good fit if you:

  • Have something worth growing

    You're past the just-getting-started stage and ready to build properly.

  • Need more than a website

    You need strategy, systems and marketing that continue working after launch.

  • Want someone to think with you

    We become part of the team and grow with you.

  • Are ready to use the numbers

    Because growth gets easier when you know what's actually working.

How it works

We don't start with the tactics. We start with the business.

  1. Establish

    The strategy

    Who you're for. What you sell. What makes it valuable. What comes first. What doesn't belong.

    The strategy is the document everything else reads from.

    • From $7,000 AUD for a complete plan

  2. Build

    Make the thing.

    Website. Brand. Booking system. Quoting platform. Custom software.

    Whatever the business actually needs, no fluff.

    • Websites $2,500 to $50,000
    • Custom software from $50,000

  3. Run

    Put it in front of the right people.

    Google. Meta. Pinterest. Social. Email. Search.

    Every channel points back to you. It's all connected.

    • Ongoing marketing from $600 a month

  4. Read

    Find out if it's working.

    Not vanity metrics. What happened at every stage, from someone seeing the ad to becoming a customer.

    Then we use that information to decide what happens next.

    • Included free, every month

Then we do it again.

Because the best marketing isn't a single campaign.

It's a system that gets smarter.

Everything your growth system needs. Nothing it doesn't.

Built once

  • Strategy

    From $7,000 AUD for a complete plan

    The document everything else is built from.

  • Websites

    $2,500 to $50,000

    Built to turn visitors into customers, not just to look good.

  • Custom software and apps

    From $50,000

    Booking, quoting, whatever you run on. Built in house.

  • Branding and design

    $1,200 to $6,500

    A name, a look and a voice people remember.

Run monthly

  • Meta ads

    From $1,200 / mo

    The right people in, tracked to the dollar.

  • Google ads

    From $900 / mo

    Show up the moment somebody searches for what you do.

  • Social media

    From $1,200 / mo

    Posting that fills chairs and carts, not just feeds.

  • Email marketing

    From $600 / mo

    The list that sells while you sleep.

  • Search and AI optimisation

    From $800 / mo

    Found first, by Google and by the AI answers.

  • Pinterest ads

    From $1,200 / mo

    Reach buyers while they are planning, not browsing.

Not sure what you need? Book a call

The Birdcage team

Who runs it

Your team.

Birdcage is not a network of contractors with a logo on top. The people who write the strategy are the people who build the site and run the ads, which is why it works.

No strategist handing off to a developer. No developer disappearing after launch. No social media floating around on its own.

One team. One plan. One set of numbers.

Maddy Avery has spent sixteen years working across agency, in-house and independent marketing, and the method has been sold and run in six countries.

More about us

The results

What happens when the pieces start working together.

MIY Outdoor, local trades · custom platform

$85k / 2wks

MIY Outdoor

local trades · custom platform

$85,000 signed in two weeks

Dindi Naturals, ecommerce · natural body care

9.5x ROAS

Dindi Naturals

ecommerce · natural body care

9.5x ROAS, store revenue up 20%

Steph de Sousa, ecommerce · food creator

4,307 leads

Steph de Sousa

ecommerce · food creator

3M followers to a business that converts

Glenrowan Estate, mining & industry · land release

154 leads

Glenrowan Estate

mining & industry · land release

154 qualified leads before release

Birdcage Business Hub, our own build · agency operating system

$3.5k/mo

Birdcage Business Hub

our own build · agency operating system

$3,500 a month of rented software replaced with one app we own

Propa, our own build · property platform

4,500 visits

Propa

our own build · property platform

4,500 visits, 38 sign-ups and the first 2 listings in week one

The Mama Years, custom software · maternal health community

3x cheaper

The Mama Years

custom software · maternal health community

a rented platform rebuilt as one she owns, 3x cheaper to run

All 25 builds

Every result is as reported at the time of the work. It is not a prediction of what any other business will get.

See the work

Any questions?

Do I have to start with the strategy?

Yes. The strategy is the foundation everything else reads from. From $7,000 AUD for a complete plan.

Can you just manage my ads?

Yes, once the strategy exists. Campaign management starts from $600 a month, depending on scope and channels.

Do you build websites?

Yes. Websites range from $2,500 to $50,000 depending on complexity and what the business needs.

Do you build custom software?

Yes. Custom software and apps are built in house from $50,000.

Do I need to use a particular platform?

No. Birdcage uses the platform that makes sense for the business rather than forcing every client into the same system.

Start here

Find the problem.

Bring whatever numbers you have. Your website. Your ad account. Your sales numbers. Screenshots from your phone.

We'll spend 30 minutes working out where the growth system is breaking down, and what we'd fix first.

Book a call No pitch deck. No obligation. You do most of the talking.