// case study · custom build
From spreadsheets to a system.
MIY Outdoor build premium outdoor living systems in Perth, sold three ways, run by hand. We replaced the manual back office with a custom platform and a site that turns ad spend into closeable leads.
$85k+
signed in the first two weeks
~14
leads a week, now converting
92
ad conversions, up from 27 (3.4x)
A$10.5k
invested in paid over the window
// the challenge
A great product on a manual back office.
Leads lived in notebooks and spreadsheets; follow-ups relied on memory.
Every install quote was built by hand from rate tables: slow and error-prone.
Three reseller tiers and size-based pricing made the “right” price a memory test.
A 27,000-line WordPress quoting plugin threw gateway errors and was fragile.
// what we built
One platform. No re-keying.
A single custom platform, MIY-Hub, connected to a refreshed website. One database, three surfaces.
The admin hub
A fast operations console: Leads, Quotes and Orders on a kanban board, a quote builder with automatic pricing, and branded PDFs + emails from the same data.
The public quote experience
Customers get a private link to Accept, Request Changes or Decline, then pay by card or bank transfer. Deposit-now / pay-on-completion is handled per quote, automatically.
A lead engine, not a brochure
The refreshed site tells the product story across all four systems and turns every enquiry into a structured, tracked lead, with a DIY instant-price calculator feeding straight in.
// the results
The leads were never the problem. Converting them was.
Same ad spend, same ~14 leads a week, but now every one lands structured, gets a fast on-brand quote, and can be accepted and paid online. The result: over $85,000 of work signed in two weeks.
$85,000+
of work signed in the first two weeks
92
ad conversions, up from 27 (≈3.4x)
32,164
impressions (▲ 19,240)
A$10,496
invested in paid campaigns
~14
leads a week, now closing, not leaking
1-way
Xero sync, no double entry
// how it was built
A systems problem. Not a product one.
We take businesses stuck on spreadsheets, manual processes and software that holds them back, and build the custom platform that lets them scale. Sound like you? Let’s talk.