Charcoal Zipscreen blinds half lowered across the verandah of a weatherboard house, above a timber deck set with an outdoor dining table
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Case study · Custom build

From spreadsheets to a system.

$85k+ signed in the first two weeks.

MIY Outdoor build premium outdoor living systems in Perth, sold three ways, run by hand. We replaced the manual back office with a custom platform and a site that turns ad spend into closeable leads.

Start with the free auditRunning on spreadsheets?
  • $85k+signed in the first two weeks
  • ~14leads a week, now converting
  • 92ad conversions, up from 27 (3.4x)
  • A$10.5kinvested in paid over the window

The challenge

A great product on a manual back office.

  • Leads lived in notebooks and spreadsheets; follow-ups relied on memory.

  • Every install quote was built by hand from rate tables: slow and error-prone.

  • Three reseller tiers and size-based pricing made the “right” price a memory test.

  • A 27,000-line WordPress quoting plugin threw gateway errors and was fragile.

The colour-coded spreadsheet MIY used to track leads and quotes
Before, every lead, quote and follow-up tracked by hand

What we built

One platform. No re-keying.

A single custom platform, MIY-Hub, connected to a refreshed website. One database, three surfaces.

The admin hub

A fast operations console: Leads, Quotes and Orders on a kanban board, a quote builder with automatic pricing, and branded PDFs + emails from the same data.

The MIY-Hub admin console, incoming work triaged into needs-a-reply, waiting, and hot leads

The public quote experience

Customers get a private link to Accept, Request Changes or Decline, then pay by card or bank transfer. Deposit-now / pay-on-completion is handled per quote, automatically.

The public lead-capture form, install, DIY kit or help-me-decide

A lead engine, not a brochure

The refreshed site tells the product story across all four systems and turns every enquiry into a structured, tracked lead, with a DIY instant-price calculator feeding straight in.

The MIY Outdoor website, retractable roofs, awnings, blinds and Zipscreen

The results

The leads were never the problem. Converting them was.

Same ad spend, same ~14 leads a week, but now every one lands structured, gets a fast on-brand quote, and can be accepted and paid online. The result: over $85,000 of work signed in two weeks.

  • $85,000+of work signed in the first two weeks
  • 92ad conversions, up from 27 (≈3.4x)
  • 32,164impressions (▲ 19,240)
  • A$10,496invested in paid campaigns
  • ~14leads a week, now closing, not slipping
  • 1-wayXero sync, no double entry
Leads converting across the launch window, climbing as the hub went live
Leads finally converting, not slipping
Google Ads, 32,164 impressions, A$10,496 cost, 92 conversions
92 conversions, up from 27

How it was built

A systems problem. Not a product one.

We take businesses stuck on spreadsheets, manual processes and software that holds them back, and build the custom platform that lets them scale. Sound like you? Let’s talk.

  • Next.js
  • Vercel
  • Supabase
  • PayPal + EFT
  • Xero
  • Resend
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