Birdcage Business Builders ® · Est. MMVII
We build the business foundations,
that make it all work.
Business & Marketing strategy, identity, digital systems & more. All done right, in the right order.
We build the business foundations,
that make it all work.
Business & Marketing strategy, identity, digital systems & more. All done right, in the right order.
The Problem
You’re ready to fly.
We make sure you do.
Most businesses start with ads, social, a website. Strategy — the actual thinking about who you are and who you’re for — gets skipped. Then everything stalls. The foundations were never there.
Maddy Avery — Founder
Started in a spare bedroom.
Now a global framework.
Almost 20 years in marketing. A career built inside top Sydney agencies, a Bachelor in Media, a Masters in Advertising — and the conviction that the industry was failing the brands that needed it most
So she built her own method. The Flight Path Framework is used by thousands of founders worldwide. From big business like TikTok, Adobe, and HP to thousands of startup and small businesses.
Years in marketing
Social media followers
brands launched + scaled
of marketers trained
Brand partnerships
Guest lecturer
Maddy Avery — Founder
Started in a spare bedroom.
Now a global framework.
Almost 20 years in marketing. A career built inside top Sydney agencies, a Bachelor in Media, a Masters in Advertising — and the conviction that the industry was failing the brands that needed it most.
So she built her own method. The Flight Path Framework is used by thousands of founders worldwide. From big business like TikTok, Adobe, and HP to thousands of startup and small businesses.
Years in marketing
Social media followers
brands launched + scaled
of marketers trained
Brand partnerships
Guest lecturer
Our Offers
Three ways to
work with us.
The same Flight Path Method delivered in 3 different ways. Pick the level that matches where you are right now.
for freelancers + marketing agencies
The plug-and-play suite for agencies and consultants who want to deliver brand strategy under their own name. Everything Birdcage uses, packaged for your clients.
The Flight Path Method
Strategy before everything.
Most agencies start with ads. We start with the question nobody’s asked you yet: who is this brand actually for, and what do they need to hear to trust you? Get that right and every tactic you run works harder.
Identity that stops the scroll.
Your brand has to do the heavy lifting when you’re not in the room. We build identity, messaging, and visual systems that convert cold audiences before you’ve said a word.
The Flight Path Method
Digital execution done right.
11 years of growing brands through social, search, advertising and websites; we know what works right now,and where future opportunities lie.
"When things stop working. Go back to the foundations. Back to people. Back to psychology."
Maddy Avery · Founder, Birdcage Business Builders
Who we
work with.
Founder-led brands at every stage. Ready to stop guessing and start building.
Ready to
stop guessing?
Build the foundations. Run the tactics. In that order.
Book Your Discovery Call →Free · 30 minutes · No obligation · Strategic, not salesy