// founder & director
Maddy Avery.
A builder with an eye
Most people can see it or build it. Maddy does both. She builds the system your business runs on so it is right today, and still ahead in two years, because she saw it coming before the market did.
20 yrs
in marketing
1000s
of brands built
Millions
of marketers trained
TikTok · Adobe · HP
global partnerships
// the eye
The eye is not decoration. It is the credential.
Anyone can build a website or run ads. The rare thing is knowing what to build, and being right about where a market is going before it gets there.
That judgement is what you are hiring. It is why what she builds is right now, and still right in two years, when everyone else’s already looks dated.
Nearly 20 years across agency, in-house and her own methodology, from Sydney creative agencies to global brand partnerships. A Bachelor of Media, a Masters of Advertising, and a university guest lecturer. An EU citizen raised in Australia, fluent in English and German.
“When things stop working, go back to the foundations. Back to people. Back to psychology.”
// what she does
Strategy, taught and built.
Brand education
Hatch, Flight School and Built by Birdcage, the programs that have trained thousands of founders.
Brand partnerships
Strategic content creator for global tech and SaaS: TikTok, Adobe, HP, GoHighLevel and Framer.
Speaking & media
Keynote speaker, masterclass facilitator, host of the Write This Down podcast.
// the approach
Keep what works. Break what doesn’t.
Identity before execution. People before algorithms. Foundations before tactics. And no patience for anything built to look the part now and dated in a year.
// selected collaborations