Seven questions, about three minutes, free. Built on a psychology model that runs back to Jeffrey Young’s schema therapy, and that we have used on real brands for five years.
Answer for the audience you actually have, not the one you want. If you are not sure, answer for your best three customers.
Before you start
Answer for the audience you actually have, not the one you want. If you are not sure, answer for your best three customers.
7 questions. About three minutes. There is no partial score, because a partial answer would name a lens the evidence does not support.