The Australian marketing reality check.

Nobody has published this for Australia. Not the industry bodies, not the banks, not the big agencies. So we are doing it.

You

Which best describes you right now?

Where are you based?

If you are in Australia, which state or territory?

How long have you been doing this?

Your audience

The part almost nobody has written down.

How many distinct customer groups do you actively market to?

Where does your description of your ideal customer live?

Which of these do you actually know about your best customers?

Tick everything that is genuinely written down or that you could say out loud right now.

When did you last do deliberate research into your customers?

How confident are you that you know why your customers buy, not just who they are?

1 is no idea. 5 is I could write it down right now.

What is working

Can you say where your last 10 customers actually came from?

Which channel brings you the most customers right now?

Which channel do you spend the most time on?

Buying

What usually stops you buying something that would probably help?

Pick up to three.

In your words

What is the hardest thing about marketing your business right now?

However you would say it out loud. This is the most useful answer on the page.

Individual responses are never identified in anything we publish. See our privacy page.