Who You Are Actually Talking To

What $97 gets you

1. 01A scored diagnostic that puts your audience in one of five lenses, and tells you the second one if you have a split audience.
2. 02What that lens is afraid of, what it needs to hear, and the question it is actually asking before it buys.
3. 03Your brand archetype, matched to the lens rather than picked off a list.
4. 04The words to use and the words to never use for that lens.
5. 05A one page brief. Yours to keep, reuse, and give to whoever writes for you.

Who it is for

For anyone whose marketing is fine and is not landing.

Straight answers

Is this a course?

No. You do not watch anything and there is nothing to finish. You answer some questions and you get an artefact back that you can hand to a designer, a copywriter or a client.

Will this get me more customers?

Not on its own, and anyone who promises you that is describing a future they do not control. What this does is tell you who you are actually talking to and what to say to them. What you do with that is the part that moves the numbers.

How long does it take?

Self serve · about 15 minutes · $97

Can I use it with my clients?

Yes. Use it as many times as you like, put your own branding on anything it produces, and charge for it. You cannot resell the tool itself. The terms spell that out.

What if it is not what I expected?

We do not refund change of mind on something delivered instantly. If it is faulty or not what this page said it was, you are entitled to a remedy and we will sort it out. The refund policy is short and says exactly that.