Field notes.
Straight talk on marketing that actually works, from the people building it. No thought-leadership, no funnels-are-dead takes. Just what we have learned closing the gaps other agencies leave open.
Nobody is penalising your AI content, and three quieter things are costing you reach
No platform demotes a post for being made with AI. Your audience has started removing itself instead, and that looks identical to the content simply not working.
ReadWhy your marketing isn't working, and it's probably not the ads
You keep changing the ads. The problem is almost never the ads. It is that nothing you run is connected to anything else.
ReadWhat a marketing funnel actually is, and the four places you lose the money
A plain explanation of the funnel, minus the jargon, and the four points where most of the money quietly escapes.
ReadHow to know what's actually working
If you cannot say which dollar brought in which customer, you are not measuring. You are hoping.
ReadShould you hire an agency, or do it yourself?
An honest answer, from an agency. Which should tell you something.
ReadRather we just looked?
A free scan of your website and your marketing. You get the list of what is not working whether you hire us or not.