// birdcage business builders · the tradey package
From the one-ute owner-operator to a $5M multi-region crew. One subscription replaces your website, lead tracker, quoting, Google ads and that 2019 spreadsheet.
Trades in WA, VIC, NSW, QLD · GST inclusive · No lock-in beyond 60-day notice
// the problem
Solo sparky or $3M operator on 6 vans, the pain is the same shape. You can't grow what you can't see, or quote and chase faster than the day allows.
A scribbled name, a missed callback, a voicemail you never returned. Each lost lead is $1,500 to $8,000 in margin.
Word doc, then invoice, then Xero, then a fridge card. A 90-minute quote wins the job. A 5-day one loses it.
“I'll transfer Friday.” They don't. Across 80 jobs a year that delay is about $40,000 of working capital you can't reach.
// what you get
Software, marketing, branding and a website are not four things. They are one thing, and we sell them as one.
// your website
Custom 5-page site, hosted and maintained, mobile-first, lead form wired into your Hub. The first impression you actually control.
// your business engine
Leads, quotes, jobs and reviews in one place. Branded quote PDFs, a phone accept page, automated reviews. The business stops living in your head.
// your shop window
Google Business Profile, Maps, social and a local ads campaign, managed. 70% of customers find a tradie on Google first. We make you the obvious pick.
// pricing
Priced by revenue band. Bigger tiers add ad spend, staff logins, reporting and custom build. Same foundation in every tier. GST inclusive.
Trades under $500k revenue
$1,500 /mo
includes $400/mo Google search ads
+ $1,500 one-off setup
Best for: Owner-operators getting started, off the tools.
Trades $500k to $1M revenue
$2,700 /mo
includes $750/mo Google ads
+ $2,000 one-off setup
Best for: Owner plus 1 to 2 staff, losing track of leads.
Everything in Solo, plus:
Trades $1M to $2M revenue
$4,950 /mo
includes $2,000/mo Google + Meta ads
+ $3,000 one-off setup
Best for: A small team, multiple service lines, ready to scale.
Everything in Established, plus:
Trades $2M to $4M revenue
$9,000 /mo
includes $4,500/mo Google + Meta + retargeting
+ $4,000 one-off setup
Best for: Real operations, custom processes, multi-region.
Everything in Growth, plus:
Trades $4M to $5M revenue
$15,000 /mo
includes $9,000/mo all channels + retargeting
+ $5,000 one-off setup
Best for: Full operations, often multi-location.
Everything in Scale, plus:
Trades over $5M
Custom quote
Scope outside the standard tiers: multi-brand, multi-country, white-label, custom ERP.
Got a logo you love?
BYO knocks $300 to $1,400 off setup. We won't rebuild what works.
Want to spread setup?
Ask about the 24-month plan: zero setup, slightly higher monthly, then it drops.
Why bundle ads?
One bill. We pay Google and Meta directly, never mark up, and show you the spend.
// how it works
Our framework is built once and configured per customer. Live in week 1, ads by week 2, leads by week 3.
Tell us your trade, your area, your pain. We tell you the tier that fits and the first 90 days.
One-off setup on signup, monthly starts as we build. We grab your logo, photos and a 30-minute interview.
Website, Hub, Google profile and ad campaigns, configured to your brand. 5 working days, not 12 weeks.
Site launches, old links redirect, ads switch on with a soft-launch budget. Leads start landing in your Hub.
// who it's for
Some trades get every dollar back in 90 days. Others get more from a different setup. We'd rather say so upfront.
// this is for you if
// this isn't for you if
// faq
No. Scale and Premium are built for $2M to $5M: mobile app, custom quote sections, multi-region ads, dedicated management. Enterprise (over $5M) is bespoke.
No. Month to month, 60-day notice. The only exception is the optional 24-month plan, which drops the setup fee.
If it's modern and converts on mobile, we drop the rebuild and knock the cost off. If it's a 2018 Wix or GoDaddy build, you'll want the rebuild.
It's yours. Full export of customers, quotes, jobs and reviews. Your domain and code, handed over clean.
Straight to Google and Meta, paid out of your subscription, never marked up. The monthly report shows the receipts.
A real person at Birdcage. Next-day on Solo and Established, same-day on Growth, inside 4 and 2 hours on Scale and Premium. Never offshore.
We bump you at your annual review and honour your current tier until then. Shrink and we move you down. No penalty for a tight year.
Australian-hosted (Sydney), daily off-site backups, SSL on everything, no third-party sharing.
This page is the price. No negotiation, no surcharges. The only discount is BYO logo.
Yes. We work with trades anywhere in Australia.
// the promise
60-day notice, your data and domain always yours. You walk, we hand it over clean.
Every ad dollar goes to Google or Meta. The report shows the receipts.
Plain English, plain reports, real numbers.
Book a 15-minute chat. We'll tell you the tier that fits and the first 90 days. No pitch, no follow-up sequence that won't leave you alone.
