Self serve · no call required

Tools for the people doing it themselves

Everything below is something you run yourself and walk away holding. No calls, no discovery, nothing to sit through.

Free · about three minutes

Who are you actually talking to?

Seven questions. It puts your audience in one of five lenses, tells you what that lens is afraid of, and gives you the question they are really asking before they buy. Built on a psychology model that runs back to Jeffrey Young’s schema therapy, and that we have used on real brands for five years.

Answer for the audience you actually have, not the one you want.

Paid tools

Would you rather someone did it for you?

That is the other half of what we do. What it costs is the honest version, and the free website audit is the place most people start.